Simurgh Bakery vs Sugar Bowl Bakery · Bay Area shelf head-to-head
Simurgh Bakery and Sugar Bowl Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Bowl Bakery carries more Brand PowerSugar Bowl Bakery is in more Bay Area grocersSugar Bowl Bakery fields the deeper lineupSimurgh Bakery sits further up the premium end
Simurgh Bakery
Sugar Bowl Bakery
26
brand power
49
7
products
16
4
categories
5
3
grocers
16
$9.64
avg price
$8.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simurgh Bakery▭ Sugar Bowl Bakery
Distribution · 30% of score13·67
S
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simurgh Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simurgh Bakery · 1
only Sugar Bowl Bakery · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simurgh Bakery · Sugar Bowl Bakery
