Sinbad Specialty Foods vs Haig's · Bay Area shelf head-to-head
Sinbad Specialty Foods and Haig's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocersHaig's fields the deeper lineup
Sinbad Specialty Foods
Haig's
30
brand power
39
12
products
15
3
categories
3
4
subcategories
4
2
grocers
13
80.4¢
price per oz
76.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sinbad Specialty Foods▭ Haig's
Distribution · 30% of score8·54
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sinbad Specialty Foods
only Haig's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sinbad Specialty Foods · 0
no exclusive doors — everywhere Sinbad Specialty Foods is, Haig's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sinbad Specialty Foods · Haig's
