Singing Pastures vs Chomps · Bay Area shelf head-to-head
Singing Pastures and Chomps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chomps carries more Brand PowerChomps is in more Bay Area grocersChomps fields the deeper lineupSinging Pastures sits further up the premium end
Singing Pastures
Chomps
15
brand power
53
3
products
32
2
categories
2
2
grocers
16
$2.78
price per oz
$2.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Singing Pastures▭ Chomps
Distribution · 30% of score8·67
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Singing Pastures
only Chomps
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Singing Pastures · 0
no exclusive doors — everywhere Singing Pastures is, Chomps is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Singing Pastures · Chomps
