Sinto Gourmet vs Local Culture · Bay Area shelf head-to-head
Sinto Gourmet and Local Culture, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sinto Gourmet carries more Brand PowerSinto Gourmet is in more Bay Area grocersSinto Gourmet fields the deeper lineupLocal Culture sits further up the premium end
Sinto Gourmet
Local Culture
39
brand power
32
14
products
9
3
categories
3
4
subcategories
4
12
grocers
7
52.8¢
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sinto Gourmet▭ Local Culture
Distribution · 30% of score50·29
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments4 vs 1 SKUs
only Sinto Gourmet
only Local Culture
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sinto Gourmet · Local Culture
