Sinto Gourmet vs Volcano Kimchi · Bay Area shelf head-to-head
Sinto Gourmet and Volcano Kimchi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sinto Gourmet carries more Brand PowerSinto Gourmet is in more Bay Area grocersSinto Gourmet fields the deeper lineupVolcano Kimchi sits further up the premium end
Sinto Gourmet
Volcano Kimchi
39
brand power
16
14
products
4
3
categories
2
4
subcategories
2
12
grocers
1
$7.28
avg price
$16.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sinto Gourmet▭ Volcano Kimchi
Distribution · 30% of score50·4
V
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sinto Gourmet
only Volcano Kimchi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sinto Gourmet · Volcano Kimchi