Sir Kensington's vs The Foraging Fox · Bay Area shelf head-to-head
Sir Kensington's and The Foraging Fox, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sir Kensington's carries more Brand PowerSir Kensington's is in more Bay Area grocersSir Kensington's fields the deeper lineup
Sir Kensington's
The Foraging Fox
42
brand power
19
13
products
8
2
categories
1
2
subcategories
2
18
grocers
2
$12.57
avg price
$10.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sir Kensington's▭ The Foraging Fox
Distribution · 30% of score75·8
T
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sir Kensington's
only The Foraging Fox
no top category Sir Kensington's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sir Kensington's · The Foraging Fox