Skinnydipped vs Wild West Chocolate · Bay Area shelf head-to-head
Skinnydipped and Wild West Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skinnydipped carries more Brand PowerSkinnydipped is in more Bay Area grocersSkinnydipped fields the deeper lineup
Skinnydipped
Wild West Chocolate
46
brand power
23
15
products
6
4
categories
3
5
subcategories
3
14
grocers
3
$2.27
price per oz
$3.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skinnydipped▭ Wild West Chocolate
Distribution · 30% of score58·13
W
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skinnydipped
only Wild West Chocolate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skinnydipped · Wild West Chocolate
