Skippy vs Adams · Bay Area shelf head-to-head
Skippy and Adams, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skippy carries more Brand PowerSkippy is in more Bay Area grocersSkippy fields the deeper lineup
Skippy
Adams
41
brand power
20
18
products
4
2
categories
1
13
grocers
8
30.5¢
price per oz
39.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skippy▭ Adams
Distribution · 30% of score54·33
A
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skippy
only Adams
no top category Skippy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skippy · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skippy · Adams
