Skippy vs Maranatha · Bay Area shelf head-to-head
Skippy and Maranatha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skippy carries more Brand PowerSkippy is in more Bay Area grocersSkippy fields the deeper lineupMaranatha sits further up the premium end
Skippy
Maranatha
41
brand power
31
18
products
11
2
categories
1
2
subcategories
2
13
grocers
11
30.5¢
price per oz
94.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skippy▭ Maranatha
Distribution · 30% of score54·46
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skippy
only Maranatha
no top category Skippy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skippy · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skippy · Maranatha
