Sky Organics vs Nature's Way · Bay Area shelf head-to-head
Sky Organics and Nature's Way, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Way carries more Brand PowerNature's Way fields the deeper lineupNature's Way sits further up the premium end
Sky Organics
Nature's Way
13
brand power
40
3
products
6
2
categories
3
2
subcategories
4
3
grocers
3
$13.62
avg price
$24.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sky Organics▭ Nature's Way
Distribution · 30% of score13·13
S
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sky Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sky Organics · 2
only Nature's Way · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sky Organics · Nature's Way