Slap Ya Mama vs Truff · Bay Area shelf head-to-head
Slap Ya Mama and Truff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Truff carries more Brand PowerTruff is in more Bay Area grocersTruff fields the deeper lineupTruff sits further up the premium end
Slap Ya Mama
Truff
16
brand power
47
4
products
25
2
categories
4
3
subcategories
7
4
grocers
12
59.2¢
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Slap Ya Mama▭ Truff
Distribution · 30% of score17·50
S
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices2 vs 1 SKUs
S
<1% of shelf
only Slap Ya Mama
no top category Truff doesn’t also play in.
only Truff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Slap Ya Mama · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Slap Ya Mama · Truff