Lining them up…
Small Batch Pets and The New Zealand Natural Pet Food Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category The New Zealand Natural Pet Food Co. doesn’t also play in.
no top category Small Batch Pets doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Small Batch Pets is, The New Zealand Natural Pet Food Co. is too.
no exclusive doors — everywhere The New Zealand Natural Pet Food Co. is, Small Batch Pets is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Small Batch Pets · The New Zealand Natural Pet Food Co.
3 products in the catalog·6 products in the catalog
spans 2 categories·spans 2 categories
~0% average share on the shelves it competes on·~1% average share on the shelves it competes on