Smartsweets vs Surf Sweets · Bay Area shelf head-to-head
Smartsweets and Surf Sweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets carries more Brand PowerSmartsweets is in more Bay Area grocersSmartsweets fields the deeper lineupSmartsweets sits further up the premium end
Smartsweets
Surf Sweets
37
brand power
17
13
products
4
2
categories
1
6
subcategories
1
13
grocers
5
$2.28
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smartsweets▭ Surf Sweets
Distribution · 30% of score54·21
S
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smartsweets
only Surf Sweets
no top category Smartsweets doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smartsweets · Surf Sweets
