Smartsweets vs Swizzels · Bay Area shelf head-to-head
Smartsweets and Swizzels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets carries more Brand PowerSmartsweets is in more Bay Area grocersSmartsweets fields the deeper lineup
Smartsweets
Swizzels
37
brand power
10
13
products
3
2
categories
1
6
subcategories
2
13
grocers
2
$4.38
avg price
$4.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smartsweets▭ Swizzels
Distribution · 30% of score54·8
S
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smartsweets
only Swizzels
no top category Smartsweets doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smartsweets · Swizzels
