Smithfield vs Hillshire Farm · Bay Area shelf head-to-head
Smithfield and Hillshire Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hillshire Farm carries more Brand PowerHillshire Farm is in more Bay Area grocersHillshire Farm fields the deeper lineup
Smithfield
Hillshire Farm
30
brand power
44
7
products
31
3
categories
7
4
subcategories
11
3
grocers
8
$6.09
avg price
$7.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smithfield▭ Hillshire Farm
Distribution · 30% of score13·33
S
H
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats1 vs 1 SKUs
S
<1% of shelf
only Smithfield
only Hillshire Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smithfield · 0
no exclusive doors — everywhere Smithfield is, Hillshire Farm is too.
only Hillshire Farm · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smithfield · Hillshire Farm
