Smucker's vs Hot Pockets · Bay Area shelf head-to-head
Smucker's and Hot Pockets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersSmucker's fields the deeper lineup
Smucker's
Hot Pockets
65
brand power
44
50
products
18
3
categories
3
7
subcategories
4
15
grocers
6
49.4¢
price per oz
36.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smucker's▭ Hot Pockets
Distribution · 30% of score63·25
H
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smucker's
only Hot Pockets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smucker's · Hot Pockets
