Smucker's vs Torani · Bay Area shelf head-to-head
Smucker's and Torani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's is in more Bay Area grocersTorani fields the deeper lineup
Smucker's
Torani
65
brand power
65
50
products
72
3
categories
3
7
subcategories
3
15
grocers
11
49.4¢
price per oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smucker's▭ Torani
Distribution · 30% of score63·46
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smucker's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smucker's · Torani
