Snak Club vs Trolli · Bay Area shelf head-to-head
Snak Club and Trolli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trolli is in more Bay Area grocersTrolli fields the deeper lineup
Snak Club
Trolli
24
brand power
24
7
products
11
3
categories
1
4
subcategories
3
4
grocers
7
92.5¢
price per oz
58.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snak Club▭ Trolli
Distribution · 30% of score17·29
S
T
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score44·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Trolli
no top category Snak Club doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snak Club · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snak Club · Trolli
