Snake River Farms vs Cream Co. · Bay Area shelf head-to-head
Snake River Farms and Cream Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cream Co. carries more Brand PowerSnake River Farms is in more Bay Area grocersCream Co. fields the deeper lineup
Snake River Farms
Cream Co.
20
brand power
26
2
products
7
2
categories
3
2
subcategories
5
6
grocers
2
92.3¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snake River Farms▭ Cream Co.
Distribution · 30% of score25·8
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snake River Farms
no top category Cream Co. doesn’t also play in.
only Cream Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Snake River Farms · 6
only Cream Co. · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snake River Farms · Cream Co.