Snake River Farms vs Eel River · Bay Area shelf head-to-head
Snake River Farms and Eel River, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snake River Farms is in more Bay Area grocersEel River fields the deeper lineupSnake River Farms sits further up the premium end
Snake River Farms
Eel River
20
brand power
19
2
products
5
2
categories
3
2
subcategories
4
6
grocers
4
$14.77
avg price
$15.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snake River Farms▭ Eel River
Distribution · 30% of score25·17
E
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snake River Farms
no top category Eel River doesn’t also play in.
only Eel River
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snake River Farms · 5
only Eel River · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snake River Farms · Eel River