Snyder's Of Hanover vs Dot's · Bay Area shelf head-to-head
Snyder's Of Hanover and Dot's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snyder's Of Hanover carries more Brand PowerSnyder's Of Hanover is in more Bay Area grocersSnyder's Of Hanover fields the deeper lineupDot's sits further up the premium end
Snyder's Of Hanover
Dot's
48
brand power
34
24
products
12
2
categories
2
12
grocers
7
49.3¢
price per oz
84.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snyder's Of Hanover▭ Dot's
Distribution · 30% of score50·29
D
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snyder's Of Hanover
only Dot's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snyder's Of Hanover · Dot's
