Sober Carpenter vs Athletic Brewing Co. · Bay Area shelf head-to-head
Sober Carpenter and Athletic Brewing Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Athletic Brewing Co. carries more Brand PowerAthletic Brewing Co. is in more Bay Area grocersAthletic Brewing Co. fields the deeper lineupSober Carpenter sits further up the premium end
Sober Carpenter
Athletic Brewing Co.
23
brand power
52
9
products
57
2
categories
2
3
grocers
14
27.6¢
price per fl oz
19.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sober Carpenter▭ Athletic Brewing Co.
Distribution · 30% of score13·58
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sober Carpenter
only Athletic Brewing Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sober Carpenter · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sober Carpenter · Athletic Brewing Co.
