Sobo vs Deep Indian Kitchen · Bay Area shelf head-to-head
Sobo and Deep Indian Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Deep Indian Kitchen carries more Brand PowerDeep Indian Kitchen is in more Bay Area grocersDeep Indian Kitchen fields the deeper lineupSobo sits further up the premium end
Sobo
Deep Indian Kitchen
20
brand power
50
5
products
21
1
categories
5
1
subcategories
7
5
grocers
14
$1.43
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sobo▭ Deep Indian Kitchen
Distribution · 30% of score21·58
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sobo
no top category Deep Indian Kitchen doesn’t also play in.
only Deep Indian Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sobo · 2
only Deep Indian Kitchen · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sobo · Deep Indian Kitchen
