Sola vs Oroweat · Bay Area shelf head-to-head
Sola and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineup
Sola
Oroweat
14
brand power
49
3
products
40
1
categories
2
2
subcategories
11
3
grocers
12
$8.18
avg price
$7.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sola▭ Oroweat
Distribution · 30% of score13·50
S
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sola
no top category Oroweat doesn’t also play in.
only Oroweat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sola · Oroweat