Solely: Fruit Jerky vs The Froot Thief · Bay Area shelf head-to-head
Solely: Fruit Jerky and The Froot Thief, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solely: Fruit Jerky carries more Brand PowerSolely: Fruit Jerky is in more Bay Area grocersSolely: Fruit Jerky fields the deeper lineup
Solely: Fruit Jerky
The Froot Thief
45
brand power
26
11
products
7
4
categories
1
13
grocers
4
$2.89
price per oz
$2.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Solely: Fruit Jerky▭ The Froot Thief
Distribution · 30% of score54·17
T
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Solely: Fruit Jerky
only The Froot Thief
no top category Solely: Fruit Jerky doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Solely: Fruit Jerky · The Froot Thief
