Solely: Whole Fruit Gummies vs Yumearth · Bay Area shelf head-to-head
Solely: Whole Fruit Gummies and Yumearth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yumearth carries more Brand PowerYumearth is in more Bay Area grocersYumearth fields the deeper lineupSolely: Whole Fruit Gummies sits further up the premium end
Solely: Whole Fruit Gummies
Yumearth
19
brand power
40
3
products
21
1
categories
2
1
subcategories
6
10
grocers
13
$1.87
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Solely: Whole Fruit Gummies▭ Yumearth
Distribution · 30% of score42·54
S
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Solely: Whole Fruit Gummies
no top category Yumearth doesn’t also play in.
only Yumearth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Solely: Whole Fruit Gummies · 2
only Yumearth · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Solely: Whole Fruit Gummies · Yumearth
