Somerdale vs Sargento · Bay Area shelf head-to-head
Somerdale and Sargento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sargento carries more Brand PowerSargento is in more Bay Area grocersSargento fields the deeper lineup
Somerdale
Sargento
2
brand power
50
3
products
54
1
categories
6
1
subcategories
16
1
grocers
10
$9.69
avg price
$5.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Somerdale▭ Sargento
Distribution · 30% of score4·42
S
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Somerdale
no top category Sargento doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Somerdale · 0
no exclusive doors — everywhere Somerdale is, Sargento is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Somerdale · Sargento