Sonoma Syrup Co. vs Torani · Bay Area shelf head-to-head
Sonoma Syrup Co. and Torani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Torani carries more Brand PowerTorani is in more Bay Area grocersTorani fields the deeper lineupSonoma Syrup Co. sits further up the premium end
Sonoma Syrup Co.
Torani
28
brand power
65
30
products
72
3
categories
3
3
grocers
11
$15.99
avg price
$9.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sonoma Syrup Co.▭ Torani
Distribution · 30% of score13·46
S
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sonoma Syrup Co.
only Torani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sonoma Syrup Co. · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sonoma Syrup Co. · Torani