Sonora Grande vs Sky Valley · Bay Area shelf head-to-head
Sonora Grande and Sky Valley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sky Valley carries more Brand PowerSky Valley is in more Bay Area grocersSky Valley fields the deeper lineupSonora Grande sits further up the premium end
Sonora Grande
Sky Valley
13
brand power
31
2
products
9
2
categories
4
2
subcategories
6
3
grocers
7
61.8¢
price per oz
46.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sonora Grande▭ Sky Valley
Distribution · 30% of score13·29
S
S
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sonora Grande
no top category Sky Valley doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sonora Grande · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sonora Grande · Sky Valley