Soom vs Seed + Mill · Bay Area shelf head-to-head
Soom and Seed + Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seed + Mill carries more Brand PowerSeed + Mill is in more Bay Area grocersSeed + Mill fields the deeper lineupSeed + Mill sits further up the premium end
Soom
Seed + Mill
14
brand power
33
2
products
17
1
categories
3
1
subcategories
4
4
grocers
5
77.9¢
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soom▭ Seed + Mill
Distribution · 30% of score17·21
S
S
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Soom
no top category Seed + Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Soom · 2
only Seed + Mill · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soom · Seed + Mill