Soothing Touch vs Inesscents · Bay Area shelf head-to-head
Soothing Touch and Inesscents, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Soothing Touch carries more Brand PowerSoothing Touch fields the deeper lineupInesscents sits further up the premium end
Soothing Touch
Inesscents
38
brand power
33
17
products
12
3
categories
3
5
subcategories
4
2
grocers
2
$1.45
price per fl oz
$13.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soothing Touch▭ Inesscents
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care6 vs 7 SKUs
1% of shelf
only Soothing Touch
only Inesscents
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Soothing Touch · 1
only Inesscents · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soothing Touch · Inesscents
