Sorella vs Mauro & Gianni · Bay Area shelf head-to-head
Sorella and Mauro & Gianni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mauro & Gianni carries more Brand PowerSorella is in more Bay Area grocersMauro & Gianni fields the deeper lineup
Sorella
Mauro & Gianni
12
brand power
21
5
products
12
2
categories
1
4
subcategories
9
2
grocers
1
$16.29
avg price
$7.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sorella▭ Mauro & Gianni
Distribution · 30% of score8·4
S
M
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sorella
only Mauro & Gianni
no top category Sorella doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sorella · 2
only Mauro & Gianni · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sorella · Mauro & Gianni
