Sorella vs Stella · Bay Area shelf head-to-head
Sorella and Stella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stella carries more Brand PowerStella is in more Bay Area grocersStella fields the deeper lineupSorella sits further up the premium end
Sorella
Stella
12
brand power
19
5
products
8
2
categories
1
4
subcategories
5
2
grocers
5
$16.29
avg price
$12.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sorella▭ Stella
Distribution · 30% of score8·21
S
S
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sorella
only Stella
no top category Sorella doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sorella · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sorella · Stella