Sour Patch Kids vs Smartsweets · Bay Area shelf head-to-head
Sour Patch Kids and Smartsweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets is in more Bay Area grocersSour Patch Kids fields the deeper lineupSmartsweets sits further up the premium end
Sour Patch Kids
Smartsweets
35
brand power
37
28
products
13
1
categories
2
4
subcategories
6
8
grocers
13
47.9¢
price per oz
$2.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sour Patch Kids▭ Smartsweets
Distribution · 30% of score33·54
S
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sour Patch Kids
no top category Smartsweets doesn’t also play in.
only Smartsweets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sour Patch Kids · 3
only Smartsweets · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sour Patch Kids · Smartsweets
