South River Miso vs Aedan Fermented Foods · Bay Area shelf head-to-head
South River Miso and Aedan Fermented Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aedan Fermented Foods is in more Bay Area grocers
South River Miso
Aedan Fermented Foods
20
brand power
20
6
products
5
3
categories
1
3
subcategories
2
2
grocers
4
$1.27
price per oz
$2.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ South River Miso▭ Aedan Fermented Foods
Distribution · 30% of score8·17
S
A
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aedan Fermented Foods
no top category South River Miso doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only South River Miso · 1
only Aedan Fermented Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: South River Miso · Aedan Fermented Foods
