Sparkling Ice® vs Topo Chico · Bay Area shelf head-to-head
Sparkling Ice® and Topo Chico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sparkling Ice® carries more Brand PowerSparkling Ice® is in more Bay Area grocersSparkling Ice® fields the deeper lineupTopo Chico sits further up the premium end
Sparkling Ice®
Topo Chico
40
brand power
27
33
products
10
1
categories
2
9
grocers
8
10.9¢
price per fl oz
78.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sparkling Ice®▭ Topo Chico
Distribution · 30% of score38·33
T
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sparkling Ice®
no top category Topo Chico doesn’t also play in.
only Topo Chico
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sparkling Ice® · 3
only Topo Chico · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sparkling Ice® · Topo Chico
