Sparkling Ice® vs Vital Proteins · Bay Area shelf head-to-head
Sparkling Ice® and Vital Proteins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sparkling Ice® carries more Brand PowerSparkling Ice® is in more Bay Area grocersSparkling Ice® fields the deeper lineupVital Proteins sits further up the premium end
Sparkling Ice®
Vital Proteins
40
brand power
22
33
products
4
1
categories
2
9
grocers
2
10.9¢
price per fl oz
24.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sparkling Ice®▭ Vital Proteins
Distribution · 30% of score38·8
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sparkling Ice®
no top category Vital Proteins doesn’t also play in.
only Vital Proteins
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sparkling Ice® · 8
only Vital Proteins · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sparkling Ice® · Vital Proteins
