Sparrow Lane vs Giuseppe Giusti · Bay Area shelf head-to-head
Sparrow Lane and Giuseppe Giusti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuseppe Giusti carries more Brand PowerGiuseppe Giusti is in more Bay Area grocersGiuseppe Giusti fields the deeper lineupSparrow Lane sits further up the premium end
Sparrow Lane
Giuseppe Giusti
21
brand power
37
6
products
15
3
categories
1
3
subcategories
2
3
grocers
13
$2.01
price per fl oz
$2.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sparrow Lane▭ Giuseppe Giusti
Distribution · 30% of score13·54
S
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sparrow Lane
only Giuseppe Giusti
no top category Sparrow Lane doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sparrow Lane · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sparrow Lane · Giuseppe Giusti