Special K Bar vs Magic Spoon · Bay Area shelf head-to-head
Special K Bar and Magic Spoon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Magic Spoon carries more Brand PowerMagic Spoon is in more Bay Area grocersMagic Spoon fields the deeper lineup
Special K Bar
Magic Spoon
13
brand power
49
2
products
22
2
categories
5
1
grocers
13
$7.34
avg price
$11.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Special K Bar▭ Magic Spoon
Distribution · 30% of score4·54
S
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Special K Bar
no top category Magic Spoon doesn’t also play in.
only Magic Spoon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Special K Bar · 0
no exclusive doors — everywhere Special K Bar is, Magic Spoon is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Special K Bar · Magic Spoon