Spice Islands vs Tajín · Bay Area shelf head-to-head
Spice Islands and Tajín, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tajín carries more Brand PowerTajín is in more Bay Area grocersTajín fields the deeper lineup
Spice Islands
Tajín
15
brand power
41
4
products
9
3
categories
3
3
grocers
14
$9.05
avg price
$4.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spice Islands▭ Tajín
Distribution · 30% of score13·58
S
T
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spice Islands
only Tajín
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spice Islands · 0
no exclusive doors — everywhere Spice Islands is, Tajín is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spice Islands · Tajín
