Splenda vs Sweetleaf · Bay Area shelf head-to-head
Splenda and Sweetleaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweetleaf carries more Brand PowerSweetleaf fields the deeper lineupSweetleaf sits further up the premium end
Splenda
Sweetleaf
26
brand power
37
7
products
18
1
categories
2
11
grocers
11
9.9¢
price per item
14.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Splenda▭ Sweetleaf
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Splenda
no top category Sweetleaf doesn’t also play in.
only Sweetleaf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweetleaf · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Splenda · Sweetleaf
