Spry Sugar Free Mints vs Mentos · Bay Area shelf head-to-head
Spry Sugar Free Mints and Mentos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos is in more Bay Area grocersMentos fields the deeper lineupMentos sits further up the premium end
Spry Sugar Free Mints
Mentos
12
brand power
35
2
products
17
1
categories
2
1
subcategories
3
4
grocers
9
5.1¢
price per item
13.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spry Sugar Free Mints▭ Mentos
Distribution · 30% of score17·38
S
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spry Sugar Free Mints
no top category Mentos doesn’t also play in.
only Mentos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spry Sugar Free Mints · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spry Sugar Free Mints · Mentos
