Spry vs Trident · Bay Area shelf head-to-head
Spry and Trident, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trident carries more Brand PowerTrident is in more Bay Area grocersTrident fields the deeper lineup
Spry
Trident
29
brand power
44
11
products
22
1
categories
3
8
grocers
11
16.7¢
price per item
20.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spry▭ Trident
Distribution · 30% of score33·46
S
T
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score60·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spry
no top category Trident doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Trident · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spry · Trident
