St. Amour vs Loacker · Bay Area shelf head-to-head
St. Amour and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineup
St. Amour
Loacker
12
brand power
52
3
products
35
2
categories
3
4
grocers
16
97.1¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St. Amour▭ Loacker
Distribution · 30% of score17·67
S
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St. Amour
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only St. Amour · 0
no exclusive doors — everywhere St. Amour is, Loacker is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: St. Amour · Loacker