St. Dalfour vs Crofter's Organic · Bay Area shelf head-to-head
St. Dalfour and Crofter's Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St. Dalfour carries more Brand PowerSt. Dalfour is in more Bay Area grocersSt. Dalfour fields the deeper lineup
St. Dalfour
Crofter's Organic
44
brand power
39
21
products
16
2
categories
1
3
subcategories
1
14
grocers
12
73.9¢
price per oz
55.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St. Dalfour▭ Crofter's Organic
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St. Dalfour
only Crofter's Organic
no top category St. Dalfour doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only St. Dalfour · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: St. Dalfour · Crofter's Organic
