Stacy's vs Schwartz Brothers Bakery · Bay Area shelf head-to-head
Stacy's and Schwartz Brothers Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stacy's carries more Brand PowerStacy's is in more Bay Area grocersStacy's fields the deeper lineupSchwartz Brothers Bakery sits further up the premium end
Stacy's
Schwartz Brothers Bakery
43
brand power
22
12
products
6
1
categories
4
18
grocers
4
70.4¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stacy's▭ Schwartz Brothers Bakery
Distribution · 30% of score75·17
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stacy's
no top category Schwartz Brothers Bakery doesn’t also play in.
only Schwartz Brothers Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stacy's · Schwartz Brothers Bakery
