Stacy's vs The Hummus Guy · Bay Area shelf head-to-head
Stacy's and The Hummus Guy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stacy's carries more Brand PowerStacy's is in more Bay Area grocersStacy's fields the deeper lineup
Stacy's
The Hummus Guy
43
brand power
12
12
products
4
1
categories
3
18
grocers
3
$5.72
avg price
$6.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stacy's▭ The Hummus Guy
Distribution · 30% of score75·13
T
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stacy's
no top category The Hummus Guy doesn’t also play in.
only The Hummus Guy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stacy's · The Hummus Guy