Starburst vs Sweetarts · Bay Area shelf head-to-head
Starburst and Sweetarts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starburst carries more Brand PowerStarburst is in more Bay Area grocersStarburst fields the deeper lineupSweetarts sits further up the premium end
Starburst
Sweetarts
32
brand power
23
15
products
10
1
categories
1
4
subcategories
5
11
grocers
5
79.2¢
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starburst▭ Sweetarts
Distribution · 30% of score46·21
S
S
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score71·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starburst
no top category Sweetarts doesn’t also play in.
only Sweetarts
no top category Starburst doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Starburst · 6
only Sweetarts · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starburst · Sweetarts
