STARFISH vs Changing Seas · Bay Area shelf head-to-head
STARFISH and Changing Seas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only STARFISH
no top category Changing Seas doesn’t also play in.
only Changing Seas
no top category STARFISH doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere STARFISH is, Changing Seas is too.
no exclusive doors — everywhere Changing Seas is, STARFISH is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: STARFISH · Changing Seas