Starkist vs Bumble Bee · Bay Area shelf head-to-head
Starkist and Bumble Bee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starkist is in more Bay Area grocers
Starkist
Bumble Bee
47
brand power
49
30
products
30
2
categories
3
2
subcategories
6
12
grocers
11
68.6¢
price per oz
59.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starkist▭ Bumble Bee
Distribution · 30% of score50·46
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Seafood29 vs 27 SKUs
6% of shelf
only Starkist
no top category Bumble Bee doesn’t also play in.
only Bumble Bee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Starkist · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starkist · Bumble Bee
